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October / 2003

Sony/PCI Showcase Launches Sim Video’s New Toronto Site

DANCE WITH A DOLLY: The Granary Blues Band was shot on three Sony HD cameras and projected on a large screen at the party.
DANCE WITH A DOLLY: The Granary Blues Band was shot on three Sony HD cameras and projected on a large screen at the party.

OPTICAL TOPICAL: Ted Michener of Precision Camera Inc. (centre) talks about the new Sony optical disc camcorder with (from left) Ron Stannett csc, John Hodgson and Branimir Ruzic during the Aug. 22 Sim Video open house.
OPTICAL TOPICAL: Ted Michener of Precision Camera Inc. (centre) talks about the new Sony optical disc camcorder with (from left) Ron Stannett csc, John Hodgson and Branimir Ruzic during the Aug. 22 Sim Video open house.


There was food, drink, toe-tapping live music, and tons of state-of-the-art video technology at the grand opening of Sim Video Productions’ new Toronto office on Aug. 22. Sony of Canada Ltd. and Precision Camera Inc. (PCI) produced a showcase of the latest in video acquisition, recording, post-production and presentation equipment, complementing the new Sim Video facilities at One Atlantic Ave.

President Rob Sim and his staff now enjoy nearly three times as much space as the broadcast rental company had at its old headquarters on Wellington Street. The new 32,000-square-foot facility merges camera rentals and post-production services, previously in separate locations.

Sony and Panasonic HD cameras are available to rent, including the Sony HDW-F900 24p CineAlta and the Panasonic HDC27 Varicam, with a selection of new HD cine lenses such as Angenieux, Fujinon and Zeiss DigiPrimes. Sim Video, in business for over 21 years, has 26 editing systems and eight suites featuring the latest Avid equipment and 24-hour Avid-certified technical support. Plans include an HD screening theatre.
AT HOME: Rob Sim at Sim Video's new Toronto headquarters.
AT HOME: Rob Sim at Sim Video's new Toronto headquarters.


Among the impressive array of electronic gear displayed by Sony and PCI, one of the stars was Sony’s new professional optical disc camcorder. The newest toy on the block, the lightweight and relatively inexpensive ($50,000) ODC is expected to bring a revolutionary change to the world of broadcast news (ENG) and electronic field production (EFP). With the optical camcorder, shooters will be able to mark their good shots, identify them from a picture-stamp storyboard displayed on the camcorder’s LCD monitor and play them back seamlessly (see CSC News, June/2003).

The main feature of the evening entertainment at the August open house was The Granary Blues Band, which was shot live on three Sony HD cameras — hand-held, on a dolly, and on a remote arm — and projected on a large screen at the party.

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